Malaysian Chinese Tourism Association (MCTA), one of the top 5 tourism association in Malaysia was established in 1992 in Kuala Lumpur .Since then, MCTA had expanded to other states with the formation of Chapters in Johor, Perak, Sabah, Negeri Sembilan and Penang in 2012 and thrived further to Sarawak, Selangor and Labuan lately.

MCTA received ISO 9001.2008 certification at 2013 for provision of quality management and event services. To enhance the Association’s professional and international image, MCTA has established long term tourism cooperation relationship with many foreign tourism boards/ organisations. MCTA also work very closely with the Ministry Of Tourism, Tourism Malaysia in the promotion and development of Malaysian tourism both domestically internationally.

Since the establishment of MCTA Penang Chapter, Penang chapter has grown into one of the most profitable chapter and with over 80 members, our membership has tripled in the past 3 years. Over the years, we have built close relationship with the airlines, both local and international tourism organisation and are well supported by majority of Penang most prominent inbound/ outbound travel agents.

Penang chapter is run by run a committee of reputable and experience top management from the travel agencies. These are the people who knows the industry well and are also well known within the industry players.

Our annual event, the Malaysia International Travel Mart (MITM Travel Fair) has gained increasing recognition as one of the most sought after travel fair for the tour operators, national tourism organisations. We are proud to say MITM Penang is the biggest travel fair in terms of size, participants/visitors turnouts and gross sales in the northern region.

Last MITM 2019 prior to the outbroke of Covid19, with a total of 55 exhibitors and 365 exhibition booths was successfully held at the SPICE, Penang from 6 & 7 July 2019. The 2 days travel fair attracted 50,000 visitors and generated an estimated gross sale of about RM38 million.

As always, we will continue to devote our best effort and strive to be the leading tourism association in Penang.